What is cluster analysis in research methodology ?

 Cluster analysis evaluation is a statistical approach in studies technique used to institution objects, people, or information points that percentage comparable traits into   clusters. The aim is to arrange the records in such as the way that objects in the same  group are more similar to every other than to those in other businesses. It is frequently used in market segmentation, pattern reputation, and exploratory information analysis.  Cluster evaluation helps researchers pick out proper groupings in data, providing  insights into styles and relationships that might not be obvious by other methods of analysis.